ZOVIGHIAN & PARTNERS
Identity / Branding / Art Direction

Client: Zovighian & Partners (LB)
Creative Director
Year: 2014

Zovighian & Partners is a family business headquartered in Beirut, Lebanon with key operations in Saudi Arabia and the United Kingdom. The business is dedicated to promoting the interests of next generation members of family businesses to help them reach their family, business, and wealth ambitions, through an offering of bespoke education services.

The logo design carries different meanings. The logo represents a person (the circle is the head), a line in a graph with the spike being the high tip of success. The person plus success combination highlight the envisioned success of the next generation. The blue color is inviting and defines the corporate code by conveying stability and security.